This six story hotel concept is positioned in the urban design/lifestyle segment and is conceived as a contemporary, simple yet elegant Southern California-inspired design that appeals to business and leisure travelers. Created with an urban vibe, the active bar lounge scene and convenient stylish meeting and gathering spaces are up–to-date with the latest trends and functionality to satisfy all the needs of today’s travelers. The hotel forms are composed to relate to the context of the retail center and to take advantage of the solar orientation and the La Jolla climate, establishing an intrinsic connection with the local area of San Diego. The building orientation will enable a convenient auto drop-off and self-parking as well as easy pedestrian-friendly access to the nearby retail services and food and beverage venues. A 4,000 square foot restaurant is located on the ground floor with alfresco dining, providing an active and inviting face to the commercial center, especially during the evening hours. The hotel lobby and lounge are open spaces with a clean aesthetic and infused with a local connection via arts and music enabling ease of circulation and a flexible flow for breakfast, informal events and business meetings. The guestroom plan serves 150 rooms complimented with an elevated pool deck, a high-tech second level fitness center and state-of-the-art business center amenities.