This project is designed as a modern abstraction of Art Deco and Streamline Moderne in response to the existing historical Art Deco building on-site.  It is a contrast between today and the modern times of the 1920s.  The existing building is regular in shape, formulaic in its façade rhythm of pilasters and decorative cornice.  The new retail building façade meanders from floor to floor and the shopfront glazing layout varies in width and transparency in relationship.  This design characteristic is drawn across to the building where retail uses continue the street wall.  The building design reflects today’s notion of evoking motion with subtle reference to the past automobile culture. Reinforcing this theme is the assortment of material and transparency with the enhanced panels shift in various directions.  The dynamic façade of the retail continues to the most prominent corner on the site by engaging the tower to the highest reaches of the building that is visibly celebrated with views of Los Angeles.