The Fremont Hub Mixed Use project creates a vibrant retail destination
as the terminus to the Capitol Avenue downtown corridor. The
project is one of the first designed under the City Center Specific Plan
and will help realize the City’s vision for a more pedestrian-friendly,
urban core. First floor retail will dominate the edge of the street
and restaurants will be able to extend their spaces into the common
outdoor environment. In planning for subsequent phases, the retail
will be linked across Capitol Ave, with a zero curb public plaza that
allows residents and shoppers to flow freely between existing and
new retail. The public plaza will be activated with a mixture of retail
amenities and public amenities, creating an exciting gathering place.
The architectural design is guided by three main principles: creating
a gateway anchor, using retail-forward design to activate the public
space, and breaking up the building mass with connected courtyards.
The landscape architecture draws inspiration from the soft forms of
the meandering creeks of the bay marshlands, while the sky terrace
captures spectacular views of the east foothills.